Maasa Walker

About Maasa

Maasa is a strategic talent acquisition and employer brand strategist with 14 years of experience spanning global tech giants like Microsoft and Meta to mission-driven organizations like the International Rescue Committee. She has led employer brand strategy across a wide spectrum—from mature, well-resourced, multidisciplinary teams at global organizations to building the function from the ground up with limited budget and resources, operating in a leadership role and partnering with senior executives to deliver scalable, high-impact solutions. 

Her expertise includes EVP development and activation, career site strategy, content and campaign execution, CRM implementation, and brand ambassador program design. Whether scaling employer brand efforts or optimizing recruitment marketing operations, Maasa brings a rare blend of energy and passion, creative vision, analytical rigor, and process-driven leadership. She's known for challenging the status quo, creating clarity amid ambiguity, and crafting impactful, authentic storytelling that engages talent and elevates employer reputation.  

Maasa is a Seattle native and a lifelong Seahawks fan, who now calls San Diego, CA her forever home. 

Areas of specialization:

  • Brand Strategy - Discovery, Development, Strategy, Messaging, Activation 

  • Content and Communications Strategy 

  • Creative Asset Development – photo & video shoots, editorials, social content: IG, LI, FB, X, YouTube 

  • EVP Development and Activation 

  • Sentiment & reputation analysis

  • Career Site Architecture, Design and Development 

  • Influencer/Advocacy Program Development & Implementation

  • Employee Experience & Culture Strategy